
Displayĭisney know’s how to please, and their selection of a display font has proven to become one of the most recognizable and boldest logo’s in the World. ScriptĬadillac’s use of script font embodies their motto of elegance and sophistication. A little font change can go a long wayĪs examples of different emotions, consider these brands and their typeface choice. Read on to find out which fonts you should be using for your business logo to pull the right emotions from your audience. If you want people to feel that your business is reliable… Looking even deeper into typefaces, particular fonts convey unique things. If you want to people to see your business as stable or modern, you should lean towards a sans serif typeface.

So, for example, if you want to portray that your business is traditional or respectable, you might want to consider a serif typeface. What you may not realize is that they have a similar response to typefaces and fonts.

As you may already know, people have certain feelings, emotions, and associations when they see certain colors. You should take careful consideration when choosing a logo font. You will learn how serif, sans serif, script, modern, and display typefaces and their fonts are best used for moving your audience to feel how you want them to feel.

Today’s infographic covers the psychology behind type choices. Or that it could convey your message in a certain light? Did you ever think that the font type you choose for your logo could say something about you and your business?
